Westin Sacramento: International Day of Yoga
Deliver a 50-75 person premium yoga event that drives hotel engagement, F&B revenue, content capture, and a case study within 14 days.
Next 72 Hours
- Choose sunrise or golden-hour format.
- Secure two instructor soft commits.
- Send one-page proposal to GM or events manager.
- Hold rooftop, lawn, or ballroom space.
Logistics Board
Owners, due windows, and operational details for the pilot.
| Item | Owner | Due | Status |
|---|---|---|---|
Event format One signature session with optional brunch or spa tie-in. | MYN | Day 1 | open |
Space hold Rooftop, lawn, or ballroom with clean arrival flow. | Hotel | Day 3 | open |
Instructors Two max, prioritizing instructors with an audience. | MYN | Day 3 | open |
Mats + setup Confirm hotel inventory or rental for 50-75 guests. | MYN + Hotel | Day 6 | pending |
Liability waiver Simple digital waiver attached to RSVP and check-in. | MYN | Day 6 | pending |
Music setup House audio or portable speaker with backup plan. | Hotel | Day 6 | pending |
Check-in flow Guest list, waiver confirmation, and arrival signage. | MYN | Day 18 | open |
Content capture Shot list for arrival, class, group photo, and hotel tie-ins. | MYN | Day 20 | open |
Execution Timeline
Compressed pilot path from deal lock to proof asset.
Lock Deal + Scope
Signed or verbal go-ahead, date/time/space hold, one-page proposal.
Supply Lock
Two instructor commits, mats, waiver, audio, final run-of-show.
Demand Generation
RSVP page, email, social, instructor cross-promo, light paid ads.
Final Prep
Layout, attendee reminders, check-in list, signage, staffing.
Event Execution
On-time event, content capture, brunch/spa upsell handoff.
Post-Event Leverage
Recap, social content, hotel report, and sales-ready case study.
Cost Controls
Revenue Scenarios
Run of Show
Platform Outputs
Assets the backend tracks from proposal through the hotel case study.
Client proposal
One-page proposal for GM/events manager with scope, outcomes, and responsibilities.
RSVP + promo pack
Landing page, email, social, instructor cross-promo, reminder copy.
Run-of-show doc
Event timing, staffing, check-in, waiver, signage, and escalation notes.
Case study
Attendance, show rate, content inventory, F&B/spa tie-in, and sales narrative.